For this project, I designed and illustrated a series of advertising pages for Getamover, published across three editions of the online magazine The Mover — a publication focused on the moving and relocation industry.
The primary objective was clear: convert new customers through impactful visual communication. To achieve this, I developed a set of eye-catching, custom illustrations paired with concise and strategic messaging, designed to immediately capture attention within an editorial environment and clearly communicate Getamover’s value proposition.
Creative Strategy
Each advertisement was crafted to function as a visual interruption — standing out naturally within the magazine flow while remaining aligned with its editorial tone. The illustrations were designed to be playful yet purposeful, translating complex services into simple, approachable, and memorable visuals.
The messaging focused on clarity and relevance, highlighting Getamover’s core benefits and services in a direct, easy-to-understand way, ensuring fast comprehension even during a quick scroll.
Design & Illustration
I was responsible for the entire visual execution of the ads, including:
Concept development
Illustration style and composition
Layout and hierarchy
Visual storytelling aligned with brand identity
Each edition brought a fresh visual narrative while maintaining consistency with Getamover’s brand language, reinforcing recognition and trust across multiple touchpoints.
Outcome
The final result was a cohesive set of editorial advertisements that successfully blend creativity with performance-driven design. By combining strong illustrations, clear messaging, and thoughtful composition, the ads enhanced Getamover’s presence within The Mover magazine and strengthened its positioning as a modern, customer-focused moving solution.
This project demonstrates how illustration-led advertising, when strategically applied, can transform editorial spaces into powerful conversion opportunities.
