HomeDeal is a Dutch home services marketplace that connects homeowners with trusted professionals for maintenance, repairs, and renovation projects. With a wide range of service categories, the platform needed a clearer visual structure to support navigation and improve user experience.
As the number of categories grew, relying only on text labels made browsing less intuitive. The objective was to create a cohesive icon system that would enhance recognition, reduce cognitive load, and strengthen brand consistency across the platform.
Instead of designing standalone icons, I developed a scalable system based on a unified grid, consistent stroke weight, and simplified geometric forms.
The focus was clarity, balance, and usability, ensuring legibility across web and mobile interfaces.
