OriginalMy (OMY) is the first Brazilian company to develop solutions based on Blockchain technology. Founded in 2015, the company has been internationally recognized for its innovation, cybersecurity solutions, and social impact — including awards from the United Nations, the European Union, the World Summit Awards (WSA) in Estonia, and recognition as Best Cybersecurity Startup at the Annual Investment Meeting 2020.
The Challenge
My role in this project was to redesign the entire visual identity of OriginalMy, translating its technological leadership, credibility, and forward-thinking vision into a cohesive, modern, and scalable brand system. The scope included brand, product communication, and digital presence.
Brand & Logo Redesign
The new identity was designed to reflect innovation, trust, and clarity. I developed a new color palette, refined the logo, and created a complete visual system that aligns with the company’s mission around privacy, data protection, compliance, and blockchain transparency.
Throughout the process, I collaborated closely with stakeholders to ensure the new visual language accurately represented the company’s values and long-term goals.
Website Redesign
I also designed a new website with a clean, intuitive, and modern interface, focused on usability and clarity. The structure and navigation were carefully planned to guide users through complex blockchain concepts in a simple and accessible way, delivering a seamless browsing experience.
Illustration System
A key element of the new identity is a custom set of isometric illustrations, created to visually translate abstract and highly technical blockchain concepts into clear, engaging visuals. Using vibrant colors and precise compositions, the illustrations represent elements such as decentralized ledgers, digital wallets, smart contracts, and secure data flows — making blockchain technology easier to understand for a broader audience.
Outcome
The final result is a strong, cohesive, and future-proof visual identity that elevates OriginalMy’s positioning as a global blockchain leader. The combination of a modern brand system, a user-focused website, and educational isometric illustrations creates an immersive digital experience that strengthens trust, credibility, and engagement.
