I took part in a creative project for Demenagement24, a digital platform that connects customers with professional moving companies, simplifying the process of finding, comparing, and booking moving services.
The project proposed a non-traditional, relationship-driven approach to communication with Demenagement24’s core clients: the moving companies themselves. Instead of relying solely on digital touchpoints, we designed and produced a physical newspaper that was sent directly to these companies, creating a tangible, memorable brand experience.
Alongside the print edition, a digital version was developed, expanding the concept with interactive and editorial content such as tips, industry news, product updates from the platform, games, and informative articles — all designed to strengthen engagement and build a closer connection between the brand and its partners.
As the lead designer, I was responsible for the entire visual ecosystem of the project, including:
Editorial concept and structure
Layout and grid system
Illustration style and custom visuals
Print and digital design consistency
Creation of games and interactive visual elements
From concept to final execution, I shaped the newspaper as a cohesive editorial product that blends information, playfulness, and brand storytelling — transforming communication into an experience and reinforcing Demenagement24’s identity beyond the screen.
