This project was developed in 2018, connecting two different worlds: Noverde and Cabify, with a shared goal of reducing friction in essential services and making access to credit as simple and direct as possible.
The challenge was to design a loan request flow tailored specifically for Cabify drivers, offering exclusive benefits and a fast, non-bureaucratic experience. Instead of a traditional, complex financial journey, we defined a streamlined flow with just four steps: email awareness, a focused landing page, offer review with terms acceptance, and fund transfer directly to the driver’s account within one business day.
From a UX perspective, I started by analyzing Noverde’s existing flow and restructuring it around clarity, speed, and decision efficiency. Then I built wireframes to map the full experience, tested them with users to validate understanding and reduce friction, and iterated before moving into high-fidelity design.
The visual identity was created by blending both brands. Noverde’s green and Cabify’s purple into a hybrid gradient that became the foundation of the interface system.
This guided the overall UI direction, balancing trust, accessibility, and a sense of speed and efficiency.
Custom illustrations were developed to humanize the experience, representing real drivers across different moments of the credit journey. This helped translate a typically complex financial process into something more relatable and easy to understand.
The final result was a streamlined and cohesive product experience that connected financial inclusion with urban mobility, designed to be fast, transparent, and free of unnecessary bureaucracy.
